In the middle of the Sport and Street arena, at the base of a five storey atrium, the 200 sqm stand occupied centre stage at B&B FW09. Angular merchandising units created a sense of forward motion that flowed through the stand emphasising the fashion collection’s sporting heritage. Over 3 days nearly 8000 visitors watched in awe as the street artists, Monorex, customised 200 pairs of crisp white sneakers; set against a backdrop of David Titlow’s billboard sized fashion shoot.